DAY 4 - STARTING A CHALLENGE GROUP

5 STEPS TO BEGIN A CHALLENGE GROUP

  1. Decide the start and end date (I recommend hosting monthly groups that are 21-30 days)

  2. Decide the name and focus of it (create a cover banner and create the group)

  3. Do a curiosity marketing type post about it 3X/week for two (2) weeks (Not all in one place - IG Stories, Facebook, and IG wall combined). Also be bringing it up in personal messages to contacts if you hear there's a need. Aim to get interest from 30 people and track their names. Work thru their needs and make suggestions and invite to your challenge group if you think it's helpful to the person's needs. You don't HAVE TO require that they buy something, buy you need to know they're equipped to succeed. If you feel they have what they need to see results already, maybe they just need your accountability. Be sure to help them no matter what. Serve people even if it's not going to lead to a sale or a new coach. Be sure to give them some helpful tips and resources before you ask them to commit to a program, supplement, or a challenge pack. They need to know you care.

  4. Plan to do follow up messages several days before your group starts. You will have better success if you give people an incentive or reason to commit to the now versus procrastinating (i.e. maybe you limit your groups to 5 people and only have 3 spots left. Maybe you also give a $25 gift card or tank to the first 3 who commit.) If you don't have at least 2 committed by the start date, just exerted the start date by a few days or a week until you have 1 more! Or co-host the group with someone else who has at least 1 person committed.

  5. Once you've created your group, you can start giving the link out to those who have purchased a product or program (or have committed in some way). Have them request to join the group before the start date - I don't recommend adding people in yourself. Make sure you tag them on the first couple of posts you do as people are in SO many groups they may not see your posts AT ALL unless you tag them in the habit of checking in.

HOW TO COME UP WITH FREE GROUP IDEAS!!

OTHER HELPFUL TIPS:

  • Work from your list on day 1 - tell people you are having so much fun starting your journey and invite them to come along with you! Free group or purchase! Talk to them to get a feel of what they need RIGHT NOW.

  • Use the poll option you learned yesterday on Instagram Stories!

  • You don't need to create your own group right away! Invite them into our virtual gym to dip your toes in! (Those need to be your customers!)

  • Don't be scared to start. Show up and serve the people at your table! Have fun with it and put your own flair on it! None of us are perfect!

BONUS: TIPS FOR CONNECTING AND INVITING TO A GROUP! (START VIDEO AT 11-mINUTES IN)

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DAY 4 ASSIGNMENT: Pick a free group topic and invite to it!

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DAY 1

Checklists and Businss Tracker

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DAY 5

Inviting Others to Coaching

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DAY 2

Track Your Team

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DAY 3

Let's Talk Social Media

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DAY 4

Start a Challenge Group